Bradford Children and Families Trust continues campaign to reduce parental conflict

Bradford Children and Families Trust has launched the second phase of a campaign to raise awareness of parental conflict and the impact arguments can have on children and families. The ‘Relationships Matter’ campaign aims to educate parents on the causes of conflict and provide guidance and support.

Image of young girl looking upset with parents arguing behind her. Text reads: Relationships Matter! If arguments are affecting your relationships and family, support is available at: #seeitthroughtheireyes

Residents of Bradford District will see a poster campaign around the city on digital display boards, on the rear panels of buses around the district and posters in bus shelters. The campaign continues digitally with an audio campaign that can be heard via smart speakers, laptops, mobiles and TV and on the Trust’s social media channels. Radio advertising can also be heard on Sunrise Radio.

In most relationships it’s normal to have the occasional argument, and if resolved fairly they cause no harm. The risk of arguments becoming more heated is higher during stressful events such as having a baby, moving house, being out of work or having money problems. Unfortunately, when children witness these heated arguments it can have a serious impact on their mental health, behaviour, and the way they perform at school.

Information about Relationships Matter can be found on the service’s regional website Home – Relationship Matters ( and on the Families and Youth Information (FYI) website. The Bradford Children and Families Trust and Bradford Council have developed FYI as a resource for families which includes advice on coping with the cost-of-living crisis, childcare, mental health and wellbeing, jobs and training, and parenting courses. 

In the Relationships Matter section, parents can find useful tips on resolving conflict and coping with stress, as well as details for local services. They can also download a copy of the specially commissioned Little Book of Relationship Tips.

Charlotte Ramsden, Chief Executive of Bradford Children and Families Trust: said,

“Continuing the Relationships Matter campaign is a key element of our work to support families across Bradford. All relationships have moments of conflict, but when that conflict becomes intense, frequent and poorly resolved, this can affect children and young people’s development and wellbeing.

“At this time of year, during what feels like long winter months, we know that families can often feel strained and conflict can increase.  We want people to know there is help and support available. The Relationships Matter service gives parents the tools they need to resolve conflict constructively and without it harming those around them.”

Relationships Matter is part of a wider Reducing Parental Conflict programme which is led by the Department for Work and Pensions (DWP). The programme closely with local authorities and their partners across England, to support them to integrate services and approaches to reduce parental conflict into their local services for families. It has funded training for practitioners within children and families services and in the lead up to the launch of Relationship Matters, over 200 people have attended specially curated sessions geared towards helping parents resolve conflict.

For more information about the Relationships Matter service, visit